Conciergia for PR Agencies: Running Gifting Programmes for Your Brand Clients
Product seeding is increasingly central to what PR agencies offer their clients. The agencies that run gifting programmes well are delivering measurably better results than those still focused primarily on media placement.
Conciergia is now built to handle the operational complexity of running gifting across multiple clients and multiple European markets, regardless of what e-commerce platforms their clients are on.
The Agency Gifting Problem
Most PR agencies managing product seeding for clients are doing it manually. Creator lists in spreadsheets. Outreach managed through personal email accounts. Shipping coordinated between the agency, the client's fulfilment team, and individual creators. Content tracked by scrolling creator profiles.
This works at small scale. It breaks down when you're managing gifting across multiple clients simultaneously.
The manual approach also creates a structural dependency: the gifting programme lives in the agency's spreadsheets and personal relationships, not in a system the client owns.
How Conciergia Works for Agencies
Conciergia allows agencies to operate the platform on behalf of brand clients. Each brand client has their own product catalogue, their own creator relationships, and their own programme data.
This changes the agency gifting model:
Efficiency at scale. Running gifting for five brand clients simultaneously through a platform is operationally feasible. Running it manually is not.
Client-owned data. Creator relationships and programme history sit in the client's account. This is better for clients and better for agencies: the programme value is clearly attributable to the agency's work.
Platform independence from client commerce stack. Because Conciergia works with any e-commerce platform, agencies don't need to check whether a client is on Shopify before proposing a gifting programme.
The Creator Network Advantage
Agencies building gifting programmes from scratch typically spend significant time sourcing and vetting creators for each new client. Conciergia's vetted European and UK creator network removes most of this work.
The agency's value-add shifts to strategic programme design, creator relationship management, and performance reporting rather than manual list-building.
What This Means for Agency Pitches
Instead of: "We will build a creator list for your brand and manage outreach manually."
The pitch becomes: "We will run your gifting programme through a platform with a vetted network of European creators, give you full visibility into programme performance, and retain all creator relationships in your account."
The second pitch is more credible, more scalable, and more clearly differentiated from what a brand could do itself.
Pricing for Agency Use
Conciergia's subscription model applies per brand account. Agencies managing multiple brand clients would typically operate a separate account per client, with pricing starting at €69 per month per brand. No per-creator fees and no commission on gifting orders.
For agencies running high-volume programmes across multiple clients, a Scale arrangement is available on request.