What Is a Good Gifting Budget for a D2C Brand?
There's no universal right answer, but there are sensible ways to size a gifting budget.
The Simple Framework
Your gifting budget is the cost of product plus shipping, multiplied by the number of sends you want to run per month.
If your average product cost is €25, your average shipping cost is €8, and you want to seed to 30 creators per month, your monthly gifting budget is approximately €990.
There are no agency fees, no per-creator charges, and no media spend. The investment is product and logistics.
What a Reasonable Starting Budget Looks Like
€500 per month: roughly 15 to 20 sends. Enough to generate consistent content and begin building a creator network. €1,000 per month: roughly 30 to 40 sends. Enough to run a programme across two or three European markets simultaneously. €2,000 per month: roughly 60 to 80 sends. Enough to build meaningful coverage across a broader creator pool.
Add the platform subscription cost (starting at €69 per month on Conciergia) and you have your total monthly investment.
How to Think About Return
Commissioned creator content for a mid-tier European creator typically runs between €300 and €1,500 per post. Gifting programmes typically generate organic content at a cost of €30 to €80 per piece.
That's the economic case. The content also tends to perform better because it's authentic.
Where Conciergia Fits
Conciergia's subscription pricing means there's no variable platform cost per creator send. Your budget goes on product and shipping, not on platform fees that scale with programme size.