Getting started

How Conciergia Works: Creator Gifting for Any E-Commerce Brand

If you run a D2C brand and you've been thinking about influencer marketing, product seeding is probably the most practical place to start. No agency fees, no minimum spend, no guaranteed posts that feel like ads.

Conciergia is a creator gifting platform built specifically for European and UK brands. It works with any e-commerce platform, including Shopify, WooCommerce, Magento, and custom builds. Here's exactly how it works.

The Problem It Solves

Running a gifting programme manually is time-consuming. You build lists of creators. You reach out cold, most don't respond. The ones who do require back-and-forth on product choice, shipping details, and follow-up. You track everything in spreadsheets. You repeat it every month.

For most brand teams, this either doesn't get done consistently, or it becomes someone's full-time job. Neither outcome is good.

Conciergia handles the infrastructure so your team doesn't have to.

How the Platform Works

For brands:

You connect your store (Shopify, WooCommerce, Magento, or any platform) and select which products are available for gifting. You set your gifting budget and criteria. Conciergia takes it from there.

Vetted European creators can browse your product catalogue and request items that genuinely interest them. You approve requests. Products ship directly from your store. The integration means no separate fulfilment workflow and no manual order processing.

For creators:

Creators apply to join the Conciergia network and go through a vetting process. Once approved, they can browse brand catalogues and request products that fit their content and their audience. There's no obligation to post. If they love the product, they share it. The content is theirs.

That self-selection, creators choosing products they actually want, is what makes the content authentic. It's not a brief. It's a genuine recommendation.

What Makes It Different From Running Gifting Yourself

A few things change when you run gifting through a platform:

Creator quality. Conciergia's creator network is vetted. You're not receiving requests from accounts with bought followers or misaligned content. The vetting happens before they ever reach your catalogue.

Scale without overhead. Running gifting manually, you might onboard five to ten creators a month with real effort. On a platform, you can run a programme that touches fifty or a hundred creators without proportionally more work.

Data. You can see which products creators are requesting, which are generating content, and which creators are converting their audiences. Manual gifting programmes are mostly invisible until content appears.

Platform flexibility. Conciergia works with your existing e-commerce setup regardless of what platform you're on. No parallel systems, no manual shipping coordination.

Who It's For

Conciergia works best for D2C brands that:

It's not the right fit for brands that need guaranteed posts on specific dates (that's a paid campaign brief), or for brands with no real product margin to absorb gifting costs.

Pricing

Conciergia operates on a monthly subscription model. Plans start at €69 per month for the Starter tier, with Growth at €129 and Pro at €299. There are no per-creator fees and no commission on orders.

For brands running high-volume gifting programmes, a Scale tier is available on request.

The Bigger Picture

A gifting programme that runs consistently over months builds something that individual campaigns can't: a network of creators who know your brand, have used your product, and are genuinely equipped to talk about it.

That network becomes an asset. When you're ready to run paid campaigns, you already know which creators convert. When you're entering a new European market, you have local voices who can introduce you. When you're launching a new product, you have people to seed it to who already trust the brand.

Conciergia is the infrastructure for that network.

Start your gifting programme: theconciergia.com